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Start Your Journey of Online Selling – What You Should and Shouldn’t Do (From Different Angles That Actually Matter)

Written by

Firdavsi Qudratulloh

in

Starting to sell online isn’t one-size-fits-all. Depending on who you are, what you’re selling, and how you move, the game changes. So instead of telling you “just do this, don’t do that,” here’s how it looks from multiple perspectives—mindset, branding, business logic, customer psychology, and creator energy.

1. From a Mindset Perspective

You’re not just selling a product. You’re stepping into a space where attention is currency. And most people lose before they even start because they treat this like a casual side hustle with “hope it works” energy.

What to understand:

  • Online selling will test your patience. You won’t go viral tomorrow. That’s fine.
  • If you’re not ready to adapt, you’ll quit fast. Platforms shift, people evolve. Your mindset has to be fluid, not fixed.
  • Obsessing over results in the early stage is self-sabotage. Focus on systems, not outcomes.

2. From a Branding Perspective

No, your logo doesn’t matter that much. But how your brand feels when someone lands on your page? That matters a lot.

What makes the difference:

  • If someone can’t tell what you’re selling in 5 seconds, you’ve already lost.
  • Don’t try to look “premium” unless your product actually backs that up. Authenticity > fake polish.
  • Brands that work have a tone. A personality. Something slightly offbeat or memorable always outperforms generic.

This isn’t about aesthetics. It’s about being remembered.

3. From a Customer’s POV

They don’t care about your struggle. They care about whether your product solves a problem or gives them a vibe.

What most sellers get wrong:

  • You talk too much about you and not enough about them. Flip that.
  • Shaky or confusing checkout? They’re gone.
  • Overpromise and underdeliver? They’ll drag you online—and they’re not wrong.

Customers buy based on trust, not just hype. The best sellers build that trust through clarity and consistency, not hard selling.

4. From a Business Strategy POV

Selling online without tracking what’s working is basically gambling. Data is the difference between a hobby and a business.

What matters long-term:

  • Your profit margin. Not your followers. Not your likes. Not how “aesthetic” your IG grid is.
  • Systems that save time: auto emails, shipping flows, clear returns. If you scale without them, you’ll collapse.
  • Diversifying only after something works. Most people add five things and none of them hit. Focus first, expand later.

5. From a Creator’s Perspective

You’re not just a store. You’re a voice. A vibe. A reason people show up.

This is the part most ignore:

  • You don’t need to dance on TikTok, but you do need content. That can be quiet, weird, slick, or funny—but it has to exist.
  • Show the behind-the-scenes. Show the packaging. Show how it started. Let people feel the journey. That builds loyalty.
  • If you hate marketing, you’ll need to partner with someone who doesn’t—or your brand will never breathe.

Final word?

You don’t need to follow a checklist. You need self-awareness. You need to know where you stand, what game you’re playing, and who you’re playing it for. Online selling is a mirror—it shows you what works, what doesn’t, and where you’re faking it.

Don’t just sell. Understand the space. Move with purpose. Build something people actually want to come back to.

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