Online presence today
Having a business is such hasty work, there many aspects of it you have to pay attention to, trends you need to attend, ways to improve your business reach, and represent your business in the many levels of existence. Everything seems to be a mere work of reach and representation. Online space has increasingly became more prominent ways of delivering your business and navigating that journey is quite a work. You have to be okay with the feeling that you are building your brand again from scratch.
Boost your social media presence
Everyone is there. Although, they don’t post of their own lives, they just like to be entertained. If your business in anyways can be used for entertainment purposes, it could be short videos, or picture or humor you can directly talk to your audience with the content. Post frequently and more, be creative with your digital work, portray the story of your business, be consistent with your business model. You are never over representing, although you might be under representing.
Pretend, exaggerate and fabricate for better engagement
Honestly, everyone seems to resort to one-word videos, memes and white page pictures, they seem to lost the art of making social media content. Those contents are good for people that do not have a business model thus giving the randomness of the posting. For your business and model make sure the content is around your business message, but not too much advertising type or overly expressive about your products. Even though you are selling things and that is your goal but interaction should also be your goal. The algorithm is very different and consumer centric, because the more interaction the more you are ranked on the algorithm’s eye. Even though you can be popular with the product that popularity does not translate into interaction and relevancy in the algorithm’s eye. It looks for longer videos, more interaction, and people being curios and clicking in your profile that is what rewards your business.
Push the limits
Be different, be creative. Internet is your canvas do not resort to easy words on memes that has nothing to do with your business or product. Involve the business you provide, the product you sell and don’t aim to sell it but aim to present it either relatable situation or relatable experience directed to your product or services you provide. This is the best way to get someone interact. being more relatable. Make fun of your last product that did not sell, or model you adopted that did not work first. Tell a story and make it absorbable.
Gyatt 